Guides for tour operators
Practical, step-by-step guides on the jobs that fill an operator’s week — quoting, pricing, chasing leads and taking deposits. Written by Victor Kituku, and paired with our free templates.
How to write a safari quote
What belongs in a safari quote, how to structure it, and how to price and present it so clients can say yes.
How to price a safari package
The arithmetic behind a safari price — fixed vs per-person costs, group-size breakpoints, park fees, currency and margin.
How to follow up with travel leads
Why speed beats polish on a first reply, how to stop enquiries leaking between WhatsApp, email and phone, and what to record on every lead.
How to take safari deposits with M-Pesa
Paybill vs Till for bookings, the transaction limits that break large deposits, and how to reconcile a payment back to a booking.
Kenya park fees for tour operators — what to build into your costing
The new KWS rates, the Mara's seasonal fees and 12-hour ticket, and how to enter each into a costing.
How to get direct bookings as a tour operator
The channels that actually produce direct bookings without lead fees or ad spend — and the honest timeline for each one.